This Cheetah plush was made by Applause as part of their Lion King toy line up. It was made back in 1994, the time of the movie's original release. For some reason Applause calls this plush a "Cheeta" on both the hang and tush tags. I am not sure why they dropped the H from the end. Perhaps there is a reason or it is just a simple misspelling. They also spelled it Cheetah in their 1994 catalog too. If anyone has any idea's why the weird spelling, let me know. This Cheetah plush is about 12" long (without tail), 15" tall and 6" wide. Applause model# 41705, UPC 083361417052. This particular plush is very difficult to find these days. The last one of these I saw that sold on eBay, ended for over $200 and it was not new with tags.